Elsie Eats is a lifestyle brand developed through a series of fashion and product capsules.
Working in close collaboration with founder Elsie Hewitt and project manager John, I was responsible for translating the brand’s creative direction into finished product — designing the apparel, developing the visual identity across garments and packaging, and building cohesive capsule systems across multiple categories.
The work spans graphic tees, loungewear, athleisure, and branded accessories, with a focus on creating a consistent visual language and product expression that could scale across collections.
CAVIAR TEE
CHICKENPARM
PASTA
