The Fall collection marked Joie’s first season following its acquisition by Sunrise Brands.
As part of the technical design team, I supported the transition into this new production environment by developing and refining fits across denim and ready-to-wear styles, ensuring continuity of Joie’s design language while adapting garments for new manufacturing and scale requirements.
The work focused on translating creative direction into production-ready silhouettes, managing fit consistency, and preparing the collection for market.
